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Exclusive Interview with Hermanas: A Concerned Brand that Promotes Autism Awareness through Contemporary Hijabs

Although being newly established hijab brands in the always evolving hijab market, Hermanas which was launched in 2018, is brave to take the challenge to participate in a CSR project in collaboration with Cakna Autisma. This concerned brand had jumped into the bandwagon along with many established brands tocreate awareness on autism and to fund charity money to an organization called PIBI (Persatuan Ibu Bapa & Intervensi) under Permata Kurnia center.

Malaysia Hijab Brand – Hermanas

Nowadays, women don’t only wear hijab just to cover their aurat, it’s a way of showcasing their unique fashion styles while complementing their outfits!


Hermanas x CaknaAutisma


With a mindset to promote autism, Hermanas succeeded in doing good deeds while selling hijab, a piece of fabric to cover the women’saurah under a collection called Hermanas x CaknaAutisma. The hijab was sold for RM79 each, on both online media and also at a booth during the Temasya Hari Kanak-kanak Cakna Autisme 2018in November. RM10 from each hijab of the collection sold would be donated to the organization.

Hermanas, as a concerned brand is also a contemporary hijab brand selling the current trend for printed hijabs. Since its’ launch, Hermanas has been selling exclusive printed hijab, apart from being produced in a premium cotton voile, a comfortable material that is suitable with Malaysia’s weather, Hermanas also never failed to exclusively launch a new collection every month. To date, Hermanas has successfully launched 7 collections that were named after the printed theme of the collection.

Malaysia hijab Hermanas
Hermanas is famous for their beautiful and limited edition hijabs.

So, without being dilly dally, and a love for this concerned brand grows, here is the exclusive interview we had with Hermanas.


Who and what is Hermanas?


1. Please share the background of your business/brand.

Hermanas means sisters in Latin. When we create this brand, we meant to get people to get together as sisters who loved simple bawal scarf but with an exclusive design.


2. Why do you choose hijab as products to sell?

We choose hijab as our products because it’s what women look for! And with Bawal Hermanas we are confident that women will love our products because of our materials, designs and packaging.

Malaysia hijab Hermanas

3. What makes your brand significant to your customers?

Hermanas is a significant choice because we offer a new choice for bawal lovers, with high-quality material that we use which are specially crafted for Hermanas but are still affordable. More to that, we make an exclusive printed and limited edition for each collection. All of our collections will not be reprinted in the future and whatever has been sold out will not be reproduced to the market even if they are in demand.

4. Who is your target market, is it local or international?

Throughout the years, our target market is only Malaysia. However, we also received orders from Brunei, Singapore and Australia, which are mostly referrals from our existing customers. We focus more on women who live in cities throughout Malaysia and most of them will become our loyal customers because they love our designs and materials. We refer to them as #hermanaslovers.

Malaysia hijab Hermanas


Get To Know Hermanas and their Products


5. What is the latest collection that you are selling currently?

Our latest collection is from Baby December which has been released to the market end of December 2018. For this collection, Hermanas came out with another 6 beautifully crafted designs to celebrate the end of 2018. In 2018, the most memorable collection is the one that we did in collaboration with Cakna Autisma to promote autism awareness in the country. With a cute teddy bear puzzle at the corner of the scarf, it has been bought by many parents in support of this campaign. For each of the scarves sold, Hermanas donated RM10 to the PIBI (Persatuan Ibu Bapa & Intervensi) under Permata Kurnia center. For the upcoming months in 2019, we have prepared many new designs just for our #hermanaslovers.

Malaysia hijab Hermanas

6. What are the materials of hijab that you have sold and are currently selling?

At this moment, we use specially crafted materials which are called Premium Hermanas Cotton Voile for all of our hijabs. This material is really easy to style, easy to care for and most importantly, for women, they can use any style by using our 45inch square scarfs or bawal. And many of our #hermanaslovers now choose our collection as their hijab for holidays, and recently we have launched a #hermanasgoesholiday campaign.


Facing Challenges as a Brand


7. How do you face the challenge of having too many competitors in the industry?

We are still new, and facing challenges from existing competitors who are already in the market years ahead of us is a real challenge. But we believe everyone has their own customers who will eventually love what they offer as a brand and how the products become part of their lifestyle as well as bring more confidence to the women that are wearing it. We just want to make sure our customers love what we do and by doing that our customers will help us to promote Hermanas to their friends and family.


8. How do you promote your brand?

Aside from digital marketing on Facebook, Instagram and Google Ads, we also run a campaign by a series of influencers. In 2019, we are looking into being featured in printed media as well.

Malaysia hijab Hermanas


The Future of Hermanas


9. Do you plan to expand your business internationally?

Yes, we do intend to expand. In 2019, we are looking to have more resellers in Singapore and Brunei. We are also looking to expand in Indonesia and Turkey as well.


10. Do you plan to expand your business in other fashion lines?

Hermanas would be offered in other fashion lines in the future, which will complement the lifestyle offered by the current product line.


Changing the game in the Hijab Industry


11. How would you describe the current state of Malaysian hijab industry?

It’s amazing how it has been! I would say, Malaysia products are very good in quality and branding to compete with global brands. Just look at how Naelofar Hijab and DuckScarves were doing, they have created long loyal customers towards their brand and we are looking forward to being at their level in the future.


12. What do you think of the hijab industry in 10 years’ time?

In 10 years’ time, there will be a lot more hijab brands in the market and it will be accepted globally. For Hermanas, we would like to see us as the front runner of exclusive printed scarves which will cater for premium, middle and low tier market.


So what do you think about Hermanas? Do you want to know more about them?


Worry not, because we’ve got you covered, head to their website to check out all of their collections or follow them on Facebook, Instagram or Youtube for more updates from this contemporary hijab brand.

If you need assistance in building a website or branding, feel free to contact web design Malaysia for more information. 

This article was featured & published on Sterrific article on MARCH 18, 2019. Source  : https://www.sterrific.com.my/blog/hermanas-malaysia-hijab/  . 

You can reach them at E-mail: hello@sterrific.com.my





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